Creating pleasing visuals that are aligned with your brand’s vision and aesthetic is essential to spread brand awareness. It also helps ensure your content is something people are eager to view. Any user should be able to instantly recognize your brand with every post. Working with a graphic designer can help you create original content that makes people want to follow you. In addition to posting aesthetically pleasing graphics, make sure your brand is also including photos of people. Real life photos of people help humanize your business and make your brand more relatable. A study
has shown that visual content is 40 times more likely to be shared on Instagram. This is especially beneficial in 2021 because shares and saves are now weighted more heavily than likes or comments. Because of this change, it is more important than ever for your brand to create worthy content in hopes of being saved and shared with friends.