How to Choose the Right Marketing Agency for Your Business

July 7, 2021

Red Flags to Look Out For
Lack of time, expertise, and/or money to hire... Business owners often find themselves getting sucked in by marketing agencies unable to deliver the expected vision and results. This can be detrimental to brands who invest in a marketing agency only to end up wasting their valuable time and money. Avoid getting roped in by bad marketing agencies by understanding what to look out for when choosing what marketing company to work with.

At H2 Marketing Consultants, your success is our success! We want to ensure you are reaching your intended audience and achieving the goals you set for your business year after year. We are a standalone top standard marketing, business strategy, and branding agency offering strategic marketing solutions. We provide our clients with a variety of marketing services tailored to their specific industry and public relations needs.

Our ultimate goal is to work hand in hand with our clients to deliver organic business and brand growth unique to their objectives and goals. Our mission is to mentor businesses and clients to reach their highest potential by utilizing the H2 Marketing practices proven to succeed. We take pride in seeing our clients flourish on their business and public relations growth journey. 
Signs To Look Out For
1. Unable to Provide a Portfolio
When choosing what marketing company to hire for your business, it is important to view their portfolios to learn about their past work and experience, especially working with clients in your industry. A good portfolio shows what their experts are capable of and help you gain a better understanding of what they can accomplish for your business. It should be a red flag if the company is unable to provide you with a portfolio because they might not have the professional experience necessary to help your business succeed.
2. Narrow Skillset and an Inexperienced Team
Having a narrow skillset or little experience is another sign of a bad marketing company. Not having a diverse set of skills might be less of an issue if you only need a specific service; it is likely your brand could benefit from experts who have a range of skills and experience. Some marketing agencies outsource jobs to people with a specific skillset, such as SEO or web development. However, this can lead to confusion and misunderstandings. It is a much simpler and cohesive process if you know the team you are in communication with is handling all of your marketing needs.
3. Making Outlandish Promises
You should be wary of any company promising a fast track to success because they are either uneducated about the industry or making empty promises to suck people in. Things like building a sustainable marketing strategy, growing a social media following, improving SEO, and establishing brand awareness take time and patience. It is better to stick to agencies who offer transparency and realistic promises who are able to provide you with both a short-term and long-term marketing strategy.
4. Lack of Passion for Your Cause and Mission
Another red flag is if the marketing agency is unable to match your passion for your brand’s cause and mission. The experts who are creating your content and writing your marketing materials must have a genuine passion for your mission so they will be eager to research your industry and gain knowledge of competitors, current trends, and events. If the marketing professional is unknowledgeable about your industry and doesn’t go out of their way to do their research, you might want to go another direction. Good marketing companies should make it their utmost priority to do research to understand your brand and match your voice and vision.
5. Too Focused on the Numbers
While monitoring analytics is essential to adjusting your strategy, reaching your target audience, and gauging success, it is not smart for a company to be only focused on the numbers. This is because an increase in followers or views is not always directly correlated to an increase in engagement or business. Bad marketing agencies might turn to unsustainable means to increasing numbers such as buying followers or relying too heavily on “follow for follows.” These methods might result in an immediate jump in numbers. If your followers are not genuinely interested in your business, engagement will drop and your numbers will not be sustainable long-term. 
Why H² is Different
H2 Marketing Consultants is not like the bad marketing companies that suck you in only to end up wasting your time and money. We understand that as a busy business owner, you want to collaborate with marketing professionals who are as passionate about your mission and success as you are. Our talented employees at H2 have diverse backgrounds and expertise in areas including social media management, content writing, graphic design, SEO and SEM, direct email marketing, web development, and public relations. All of our content is personally created by our employees so you can rest easy knowing nothing is being outsourced or created by bots. This allows us to tailor every piece of content to your business’s unique voice, vision, and target audience.

We know that choosing a marketing agency to work with is a difficult decision but we are confident that our team of marketing professionals will be able to work with you and your brand to deliver your expected vision and results. Building successful and sustainable results requires a short-term and long-term strategy which is why we will provide you with a 30-60-90-day plan to lay out a common goal and timeline. Instead of getting caught up in the numbers, our team is focused on authentic engagement that results in real-world success for your business.

Ditch the bad marketing companies and partner with H2! To find out how H2 Marketing Consultants can help optimize your business’s marketing strategy, check out the services we offer on our website or send us a message at 


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