If your CTA copy sounds enthusiastic, most likely your audience will match your enthusiasm. Earlier, we talked about adding momentum to your offerings. Now, all you need is to tie in the excitement to receive an even stronger response. For example, try out “Buy now and get 50% off!” or “Shop Now for the BEST Deals!” Not only are you providing your customers with a sale but you’re making them even more excited to make the next step.
A small, yet effective element you see with the examples provided above is the use of the exclamation point. Don’t be shy to use an exclamation point in your CTAs to add emphasis and excitement.
H² takes pride in helping our clients reach their brand’s highest potential through maximizing their digital footprint and optimizing their CTA’s. If your brand, business, or company is looking to take their digital marketing strategy, social media, and web presence to a new level, H² has experienced staff with backgrounds in marketing, public relations, and web development who would love to help.