While this sounds obvious, you would be surprised by how often this step is looked over. Take a wide-angle approach and find out what sector your business lies in. Now narrow down the industry. Then find your specific market. With hard definitions for all of these, you can find demographic information that lets you know your audience’s age, sex, race, income, marital status, and more. From there, tailor your research to fit your niche. Selling jewelry? Find out which gemstones are trending. Moving furniture? Learn when folks tend to move. All information is good information!