Francesca Smith has been active in marketing for the past 7 years. Her passions outside of marketing include professional snowboarding and living an extremely active lifestyle by spending time outdoors. With these passions in mind, Fran identifies closely with brands that share similar personas; moreover, she works seamlessly with these companies to drive their social media by expanding their target audience and reach. In 2017, Francesca founded a vegan snack food company, called Nu Foods, that sells its product through eCommerce and in over 10 retail locations. Her unique, real-world experience has enabled her to have a deep knowledge of branding and marketing to a different audience. With a background in art, she has a great eye for branding, website and company design.